Paid search engine traffic through Pay Per Click (PPC) campaigns is a reliable way to increase relevant traffic to your website. Limit by geography, days of the week, time of day, keywords and more to ensure you are paying only for traffic you think is most relevant to your sales goals.
We will learn about your business, your website (if you don't have one, we can help!), and your competition. This discovery stage will allow us to gather the information we need to assemble a full strategy for your campaign.
A comprehensive strategy for your PPC campaign will outline deliverables from us and measurable business goals. Paid search, ad copy, landing page suggestions, targeting methods and recommended budgets are part of things we will address with your strategy.
Setup of the paid campaign infrastructure, as well as creation of designs and code for an effective landing page.
After monitoring your campaign, we can make adjustments based on the performance of keywords, the landing page, and your ad copy. This can involve short-term changes we observe during a given week, as well as broader changes we notice over the longer course of the campaign.
Once a campaign is done, we can do a proper analysis and generation of reports. Evaluating KPIs, what goals were met and missed, and other metrics will let us make optimal changes for the next campaign. The goal is to have controlled cycles of campaigns and, between them, learn from the prior, so results steadily improve over time.
