Search engine optimization (SEO) is a great way to leverage keywords and rich content to achieve favorable ranks in Google and other search engines. We will audit your current implementation, provide a complete review, and build a plan for success based on measurable goals.
The goal of the discovery phase is to learn about your business, your existing solutions, and what your competitors are doing. We can then define where you are and establish specific goals to achieve during this SEO cycle.
We will sit down with you to gather requirements, understand your desires, and define business goals to help us move into this discovery stage.
Research of ideal keywords for your business and a close inspection of what your competitors are doing will help us later build a comprehensive strategy.
Your brand identity is bigger than any individual marketing effort produced by your company. It is the foundation of your business
Create a project plan for a comprehensive SEO strategy that outlines quantifiable business goals.
You need a strategy for all of your online content, and the first place to start is your on-site content (your website!). We will develop a plan to introduce intelligent changes to your website content (and code) to optimize it for optimal search engine coverage.
When it comes to off-site strategies, we will explore a large variety of possibilities. We will help work to your strengths and business goals to identify potential partners and influencers for targeted PR and link-building.
A lot of content will need to be created, and we will help establish the necessary schedule so that your website, press releases, social media efforts, and outreach campaigns are all rolling out to a strategically set clock.
Your SEO efforts will be significantly more effective if we can create measurable short- and long-term goals for evaluation.
We will work closely with you to implement the on-site strategy outline we created together.
Adjust website text based on the content strategy to reflect the keywords targeted in the keyword research document.
We will help make edits to your website code based on the on-site strategy. This is where we can address things like meta info, sitemaps, accuracy of your robots.txt file, canonical tags, no-follow links, integration to analytics tools, and other relevant code side tasks.
Implement your off-site and content strategy through a combination of content distribution and influencer relationships.
Not only will we help you determine what content is needed and where to deliver it, but we can also assist with content creation.
Building relationships through a network of influencers is an important ongoing effort that will help grow potential publishing outlets.
Social media can be a valuable part of your SEO campaign. By encouraging your audience to share and discuss relevant content in a predetermined structure, you can have a broad SEO impact outside of the confines of social networks.
Press releases, news postings, and other industry channels are a great way to increase exposure of your content and increase links back to your site. We can help create a successful PR strategy that ties into your SEO efforts.
We will provide regular reports that include an analysis of your SEO campaign performance, goal tracking, KPIs and suggestions for what adjustments to make.
