Your content strategy and copywriting play a large role in your ability to unify your brand message and engage your audience across all types of media. Velociraster will help you create content that converts by starting your communication strategy with a strong foundation of compelling copy that is well-researched, platform-appropriate, and enlists SEO, all while keeping your target audience in focus.
No matter what kind of company you have, your content should have a purposeful personality and voice. How do customers perceive and interact with your brand at a content level? Are you being too serious? Not serious enough? Using terminology you know, but your customers might not? Velociratser can help evaluate your current content, isolate weak points in your consistency, and find ways to optimize your content.
Assumptions and instincts about your users will get you off the ground, but you will hit a ceiling in understanding what they truly want. Properly researching niche audiences and creating consumer profiles is a powerful way to identify how users will respond to different types of content and sales pitches. By combining a proper content strategy with the right types of marketing, you can begin creating broad spectrum content with multiple pitches, each tailored to specific demographics.
Potential customers not only are at different stages of your conversion funnel when they interact with your brand, they are consuming your content through a range of different types of media. Content across your full digital presence needs a common theme, but also needs to exhibit versatility in how it exists in each unique digital platform.
You are creating content for a business purpose, and it's important you are always keeping in mind the multiple ways that content adds value to your organization. When writing your content, it's important to keep SEO in mind and make a point to utilize highly ranked industry keywords. This will help you move past your competition in the ranks, build organic traffic, and create more valuable links from more authoritative sites. All of this leads to higher-quality traffic and more qualified leads.
Wherever copy exists is important, but your landing page needs special attention. This is your point of entry – what your conversion funnel builds up to. You need to make sure your copy provides that extra edge to convert as many potential customers as possible. Velociraster will help make certain your header is succinct, help your product standout from the competition, and provide a standout call-to-action. Landing page copy can help push otherwise lost sales into successful conversions.
