User Experience Design
How your users feel when they interact with your brand is the scope of User Experience (UX). This includes both offline and through websites, mobile apps, wearables and anything else. How people perceive your brand comes from many angles, but the one you have the most control over is the design of your own products, systems and services. Velociraster will help you focus on User Experience as it relates to all of these aspects and help you build a comprehensive strategy that targets all channels of your brand.
It is important to understand your user's objectives and motivations in coming to your site or app in the first place. Personas are detailed formalized descriptions of imagined users. Give them a name, history, skills, age, and what kind of devices they regularly use to visit your site or app. From there we very systematically immerse ourselves into the role of that persona and points of frustration and gain a deep understanding of how that particular view point experiences your product.
Putting extra hours into wireframes may feel like you're adding extra costs or slowing down timelines. There's an undeniable urge to rush to that visual completeness, and focus in on that professional look. The more complete your project is, the most costly it is to change since you have more parts behind each change. Wireframes give you the ability to change extremely rapidly, allowing you to explore a much broader range of solutions in much less time. Velociraster will help you determine how to best balance a wireframe strategy not just at the beginning but throughout the lifetime of your product.
Make sure users can easily find what they're looking for on your site. The navigation should be simple, consistent, intuitive, and accommodate discovery. If a user is becomes frustrated or doesn't feel comfortable with the navigation, there is a better chance they leave your site and find another. The main navigation for desktop, how it differs on mobile and tablets, how search input and results behave, product discovery, and the many inter-page connection points all combine to a cohesive navigation strategy we will help you plan and implement.
Writing great content and how to organize and display that content within your site or app are related but very separate problems. One benefits most from specialized marketing skills, and the other benefits from specialized user experience and design skills.
Where to place your most attention grabbing content, how do deal with a page fold when every user's screen cuts off at a different place, how adapt your organization when using advertisements, how many columns and rows should there be on different pages, and many other factors all factor into how you can most effectively provide valuable information to users in a way that will translate to conversions.
